Bayern Munich has a large fan community worldwide, and more than 280,000 registered club members, more than any other club in the world. As soccer has become a global trend in recent years, there are Bayern fans in every country of the world.
Bayern is supported by well-known sponsors and one of them is German airline Lufthansa. In this partnership, Lufthansa helps Bavarian fans to join their team in away games, but also brings international fans to Allianz Arena, Munich’s modern soccer stadium.
Fans from the United States can now win trips to Munich
Thanks to a current (July 2017) community campaign by Lufthansa and Bayern Munich, fans from the United States can now win trips to Munich, where they can watch a match, visit the Allianz Arena with all its trophy rooms and halls of fame, and also meet with Bayern players.
At the core of the campaign is a chatbot that lives on Facebook Messenger at the page https://facebook.com/LufthansaFanTrip/ There are three steps a fan needs to take to win a fan trip to Munich.
First, the chatbot checks whether a fan knows about some Bayern trivia and asks a few questions that need to be answered correctly. While the questions are not too easy, there is always a second chance to correct a misstep.
Secondly, the chatbot wants to know why the fan feels that he should win one of the trip tickets to Munich. True fans won’t have any trouble to convince the chatbot about their passion to meet the team and to also taste some beer in Munich.
Thirdly, all fans who made it through the first steps need to get lucky in a drawing of winners.
In any case, there is some fun waiting while chatting with the bot. Animated GIFs of Bayern players encourage fans to keep going. And at the end, a personalized video rewards fans with a preview of their trip.
The Technology comes from WhatsBroadcast
The project was managed by German top agency Kolle Rebbe, who came up with the concept and organized all contributors. The underlying technology comes from
The project was launched in June 2017 and will continue for a few more weeks.