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WhatsApp and Other Messenger Apps Are “Warmest Channel to Customers”

WhatsApp and other messaging applications are becoming increasingly more important as digitalization changes the way people communicate.  Most of us are interconnected and constantly online – especially with our smartphones. And messaging services are extremely popular smart phone applications – 68 to 69 percent of Germans, for instance, communicate using messaging apps on their smart phones every day. The most popular messenger in numbers is WhatsApp with more than 37 million users in Germany.

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„Der Bote“ – A Chatbot Approach at the Center of the Marketing Campaign 2017 of Sparkassen, Germany’s largest Financial Services Network

Kwitt Funktion der Sparkassen-App

The Sparkassen is Germany’s largest financial services network with 600 companies that provide banking services throughout all of Germany. Like most banks, the organization needs to compete in a world where more and more young people have never entered a bank building and maybe never will. While the majority of the German population is already using online banking, young people expect something that is as easy to use as PayPal and similar digital-only services.

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Bots and messaging as the new platform

They make sure, that our refrigerators won’t run out of food, keep us informed about alternatives, when our flight is delayed, and they know which pizza is our favorite. Bots are ready to take over much of our everyday’s task, and they can handle our most time consuming routine tasks without the need interaction from our side. With the ability to handle a huge variety of business processes, they are already platforms for future businesses today.

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